Built on the values of integrity, respect, and accountability, the Seminoles launched the first Native American casino in 1979. When the Seminole Tribe of Florida acquired Hard Rock in 2007, two great cultures were joined. They wanted a cafe that embraced everyone, whatever their background, to unify a world where “bankers did not hang out with bakers.” Hard Rock founders, Isaac Tigrett and Peter Morton, were two young Americans who brought together American food and rock ‘n roll in London, heart of the world’s music scene in 1971. Our brand plants the roots of its global soul in every place we live. Today, more than 45,000 Hard Rock® team members enact our mottos’ global values across 245 local communities spanning 75 countries. Social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.
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